On Monday I attended my first professional development seminar since starting Maternity Leave in February. It was a lunchtime seminar at the Immigration Museum Melbourne on the topic of ‘Rethinking the Museum Experience‘. I did have my, very obliging, 5 month old daughter in tow, so I wasn’t at my full capacity. Unfortunately I missed all of Andrea Witcomb‘s presentation while I was settling her.
Nonetheless, there were some interesting messages I took away from the seminar. Laurajane Smith and Philipp Schorch spoke about research they had conducted with visitors to the Immigration museum. Both looked at how the visitors engaged with the content in the museum, particularly in relation to emotional engagement and the role of identity in shaping their visit.
I had been hoping to visit MONA (Museum of Old and New Art) for quite some time, so I was pleased to finally make there last week. I had heard a lot about MONA and their mobile experience ‘The O’ at various Museum conferences and gatherings, so I had quite high expectations. I’m pleased to say I wasn’t disappointed and it lived up to the hype. A visit to MONA is quite a powerful experience.
Photography is allowed inside the museum, but publication on websites is not allowed without permission. So I will share only images of the entrance.
I arrived at MONA by car, rather than ferry. When you enter MONA you travel to the lowest level by a cylindrical lift or spiral stairs that wind around the lift. You emerge into a cavernous hall with towering stone walls. This entrance really set the scene for the visit. It feels like you are delving into something deep, unknown, confronting and surprising.
Last week I visited the recently renovated Tasmanian Museum and Art Gallery in Hobart. I hadn’t visited it prior to renovation so I can’t comment on the transformation, but what I did see was quite impressive. What struck me the most was the aesthetic quality of the exhibitions, particularly those in the Bond Store Galleries. They were very beautiful spaces to be in.
On Friday (7th December) I attended a small part of the Perfecting the Blend Conference held at the impressive Earth Ed Centre at Mt Clear College here in Ballarat. The whole conference ran for a full two days with a huge range of presenters talking about the innovative and seamless use of technology to support learning. Unfortunately I was only able to attend two sessions on Friday afternoon, but they were a good opportunity to look at how Museums are using Video Conferencing to deliver Education Programs.
Things to remember when defining and implementing a digital strategy
Last week I blogged a summary of the Digital Strategy Masterclass run by Jasper Visser as part of Intercom 2012. Running through the Digital Engagement Framework as a planning process was a useful exercise. But it also allowed time to consider bigger issues around digital engagement and strategic planning. There were a few key points that I took away from the day:
As part of the Intercom 2012 conference on Thursday 29th November there was a full day Masterclass on ‘Developing your digital strategy’ run by Jasper Visser (@jaspervisser) of Inspired by Coffee. I was looking forward to this day as an opportunity to look at the bigger picture and gain ideas and knowledge that could be used to develop a comprehensive and well planned digital engagement strategy.
Last weekend I tried to explain to my Mum, Uncles, Aunt and 92 year-old Grandma the value of Twitter. It was so hard. I was met with many sceptical looks or polite smile-and-nods. The truth is that Twitter’s power and value is difficult to explain in theory, it needs to be experienced. It needs to be experienced over a fair amount of time.
I’ve been making a concerted effort to ‘learn’ Twitter since July last year, and it’s only been in the last three months that I’ve really come to appreciate and vouch for it’s worth. If you’re keen to work productively with Twitter, and I will argue that’s a very worthwhile pursuit, then I recommend giving yourself a good amount of time to play first.