On Monday I attended my first professional development seminar since starting Maternity Leave in February. It was a lunchtime seminar at the Immigration Museum Melbourne on the topic of ‘Rethinking the Museum Experience‘. I did have my, very obliging, 5 month old daughter in tow, so I wasn’t at my full capacity. Unfortunately I missed all of Andrea Witcomb‘s presentation while I was settling her.
Nonetheless, there were some interesting messages I took away from the seminar. Laurajane Smith and Philipp Schorch spoke about research they had conducted with visitors to the Immigration museum. Both looked at how the visitors engaged with the content in the museum, particularly in relation to emotional engagement and the role of identity in shaping their visit.
Things to remember when defining and implementing a digital strategy
Last week I blogged a summary of the Digital Strategy Masterclass run by Jasper Visser as part of Intercom 2012. Running through the Digital Engagement Framework as a planning process was a useful exercise. But it also allowed time to consider bigger issues around digital engagement and strategic planning. There were a few key points that I took away from the day:
Day 2 at the Museums Australia Interpretation Australia Conference was Community, Regional and Specialist Museums Day. It was a great day showcasing a wide range of impressive projects and stories from across the country.
The first Keynote was given by Alec Cole who is currently the CEO of the Museum of WA, but previously worked with the Tyne and Weir Network of Museums in the UK. He talked at some length about the Regional model employed in Tyne and Weir to develop and grow the museums and galleries in that region. I was quite interested in this having spent time at Beamish, who was involved in the project, earlier this year. There were some great programs within the project, including the MAGIC (Museums and Galleries Inspiring Children) travelling program and the ‘I Like…’ marketing initiative where visitors are encouraged to find sites and events that meet their needs. Alec suggested that the model of regional hubs, which can offer support for cross-marketing, region-wide programs and training, could be used successfully in Australia.